Spence: How to Argue and Win Every Time

These links will walk you through Gerry Spence’s very important book

1. Why argue?

2. The Overview

Readying ourselves to Win

3. The value in arguing

4. When to argue

5. Power

6. Credibility

7. The Power of Listening

8. The Power of Prejudice

9. The Power of Words

Delivering the Winning Argument

10. The Power of Story Telling

11. Opening up the Other side

12 Delivering the Winning Argument

13. The Magical Argument

14. The Power Argument

Argument in Contexts

15. Arguing in a Love Relationship

16. Arguing with kids

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