Lafley & Martin – Playing to Win

This is one of the great business strategy books.

1. Introduction

2. What is strategy?

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3. What is Winning?

4. Where to Play?

5. How to win?

6. Playing to Your Strengths (activity systems)

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7. Managing the Strategic Dialogue (1)

8. Management Messaging (2)

8. Management and Measurement (3)

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9. Playing the Strategy Game (1)

10. Industry Analysis (2)

11. Consumer Value analysis (3)

12. You and Your competitors (4)

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13. Shortening the Odds (bringing groups together around strategic choices)

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14. Summing up – traps and signs of success

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