Cialdini: Influence

This series goes through the 6 categories of tactics that produce automatic compliance

One page overview

1. Introduction

2. Triggers and Automatic Influence

3. Reciprocation

4. Commitment and Consistency (1)

  • the basic idea

5. Commitment and Consistency (2)

  • active and public commitments

6. Commitment and Consistency (3)

  • internalized commitments and lowballing

7. Social Proof (1)

  • the uncertainty trigger

8. Social Proof (2)

  • the effect of similarly

9. Liking

10. Authority

11. Scarcity

12. Summing Up

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