Trust as a Strategic Asset

The highest level of strategic gaming is social. The question or challenge here is how to add value at the community level.

BTW,  this raises an interesting question — how much value is actually built at the community level? I would argue that modern western society has reduced the relative value of community as it has increased its focus on economies of scale through mass production. So big cities, the coordinators of mass production, grow rich, while small villages and towns shrivel on the vine.

So, back to our game. If we want to add value, we need to establish and build connections that make it possible. Amy Cuddy argues that the first impression that we make is critical to get this game started There are two critical measures – (1) can we be trusted, and (2) are we competent. According to Cuddy, establishing a basis for trust is the pre-condition for the second.


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