Strategic Advocacy

Let’s assume for a moment that you have mastered the basic concepts of strategic decision making. What do you do with it? One direction is to use strategy to get people acting in concert. To form community around an idea and to develop value in ideas. We might call that last concept “advocacy”.

How can we level up in that area? Here are some initial themes that we might work on

  • Advocacy is not the same as problem solving
  • Advocacy requires a long term commitment to a value for building context that we call stories
  • Stories must add value
  • added value must be reinvested
  • investments should build learning

This is an initial path that takes us from trying to scale messages beyond a given problem to building capacity to add value that will endure.

Can we do this. Stay tuned!


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