We all have role models, and we all learn from the successes of others. At the same time, We also know that simply copying what other people do is not the secret to successful strategy. Why not?
The answer is simple. Other people — and on the larger scale — other organizations, are able to do things based on their capacities and in their context. Unless ours are the same or better, copying what they do will not lead to good results.
So what does work? Strategies build from capacity and context. Put another way, the question we are most interested in is how we can use the resources that we can access to win. That opens the door to lots of other questions — and the answers to each one affects the overall strategic idea.