Peter Drucker wrote extensively about what a CEO should and should not do. His basic point was that CEO’s do not have time to work. They are too busy having meetings.
Why so many meetings? As Fred Wilson points out, the CEO needs to formulate a long term strategy, bring together a great team to implement it, and make sure the company doesn’t run out of money. This takes a lot of talking.
And not just talking of the ordinary sort. The talk must be effective in uniting a team around a message. Scaling that message. That is, as Sutton and Rau point out, a “ground war”.