Going into Starting points and Value added

This is a second post about the core of strategic thinking: how to get oriented.

In my first post, I threw out the idea that every conscious moment in life is a starting point. They all are, however, only if we see them that way. It is a choice.

let’s say that we choose to see them that way. What do we see?

You might be surprised to find out that historically, this has been largely determined on a cultural level. Being part of society means that we share common beliefs about where we start our stories.

This helps us understand the power that organized religion has had.  Organized religion is a fantastic tool to synchronize the starting points of groups of people. So, for example, if the purpose of life is to do God’s bidding, then every moment is a starting point to meet that challenge. Nothing more and nothing else.

We have moved somewhat beyond this idea after the enlightenment. We do not reject God, but we do not believe that God demands that each and everything we do is nothing more than following orders. We believe that we have the power and right to initiate our own creative choices about where we focus and what we do. From this vantage point, it is not surprising that the enlightenment was immediately followed by the romantic rebellion. Romanticism is the emotional assertion of the freedom that the enlightenment achieved. Romanticism demands recognition of the individual’s power of creation.

But romanticism itself is a bit long in the tooth these days. We no longer need to keep fighting the same battle over whether we can create. We can and we do create. Indeed, we obsess over how creative we are. We bow down at the altar of “innovation”. The next step is to ask what value do we create?

In other words, the best starting points for strategic thinkers are about value added. Are we on a path to add value or not?

Good question. Good starting point. But what is “value”?`You might be surprised to find out that the concept is subtle. That is next.

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