Richard Branson on Listening

Tom Peters argues that business schools should offer a masters level course on listening. Sadly, the business schools are not listening.

We all have ears, and we all use our ears. So what is the big deal about learning how to listen? The answer is  simple. As Dan Kahneman has pointed out, our instincts guides us to listen for things that reinforce our beliefs. We tend to ignore the other stuff. And most of the time, our beliefs dominate our analytical process.

Richard Branson offers some thoughts about how to listen more effectively. Check it out!


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