Repeat after me “I don’t know”

As Lafley & Martin tell us, strategic thinking starts when we admit that we do not know the answer to a question. Indeed, it is likely that at that given moment and with the limited resources at hand, it is not possible to know the right answer.

And yet, we resist accepting that it is ok not to know. We want to give the answer (the so called “magic bullet”) that solves the problem that stares us in the face.

But learning starts with questions. not with memorized answers. Teachers know that. At least the good ones do.




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