It is an interesting contrast. The 20th century brought us the “consumer society” and consumption became synonymous for the “good life”. But the 21st century may see a change. Here is what that change will look like
In the information saturated world of today we spend way too much time consuming and nowhere near enough time creating. This is because the consumption of products, services, information and media is near effortless.
Prizing 2ease” is a way of expressing the value of efficiency, a great 20th century value. But the author is right. It is harder to create than to consume. And moving forward, we are likely to value that challenge more.