Remember what they are? Fred Wilson writes about employee motivation, arguing that
… the number one reason employees leave a company for another job is that they don’t know where the company is headed and they don’t know what their role in that roadmap is.
Translated – Fred writes that employees will leave if they are not part of a great story. I agree – but he does not get into what makes that story great. Dan Pink does this, and he lists 3 great motivators. Remember them? If not, check out his TED talk. Enjoy!