After Cialdini? Gerry Spence, of course!

We just finished Bob Cialdini’s book “Influence” and it is time to ask, what next?

Good question. There are loads and loads of books out there just waiting for our attention. But … I feel the need to focus on a skill that is on the one hand critical and on the other not in fashion. It is argument. In the old days, one called it rhetoric.

Gerry Spence is good at argument. Very good. And he wrote a book about how to argue. It is called “How to Argue and Win Every Time“. BTW, you can listen to this as an audio book

I will be going through Gerry’s book. Stay tuned!


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