Market Basket is a family owned regional supermarket chain in New England in the US. A few months ago, one faction of the ownership group (the Demoulas family) kicked out the CEO, Arthur T. Demoulas. They claimed that they had legitimate concerns over the management of the company. But they did not expect that the employees of the company would go on strike to demand the return of Arthur T. These are not unionized employees. So they risked all by going on strike. And this triggered a consumer boycott, and eventually a deal where Arthur T. was brought back.
Lesson learned — employees are the most valuable asset of any company. Arthur T. embodies this idea.