This is a post about values. More precisely, it is a post about the value of having choices versus the value of pursuing focus. Focus, as we know from Peter Drucker, Steve Jobs and others is “saying no” to good stuff in order to invest in great stuff. Even better – “insanely great stuff”!
But — how do you discover what is “insanely great”? That is a strategic problem. When we don’t see it, we can’t easily find it. One of the ways forward is to start seeing more clearly what choices actually exist and why. You start becoming more sensitive to how your choices are being limited by others. And this opens the door to thinking — why do I accept that limit? With this in mind, consider this article about merchant choices for using bitcoin. Notice the value added by simply creating a choice.
But this imposes a cost. That cost may be small, but it is real. The cost is imposing a decision. Imposing a decision is a cost because at least for the first several times, the decision maker has to employ the “slow thinking” part of the brain. That stops fast thinking (intuitive thinking) that we like to do, and forces the brain to re-calibrate what is important. We don’t like doing this, so we feel it as a use of resources – a cost.
But here is the kicker. As Fred Wilson writes today “no pain – no gain”. In other words, more nuanced services (ones that are harder to get to know) are more interesting than easy ones. So creating decision space can add value.