Dan is right. We are all in sales now. Why? One reason is that forming agreements to partner is more important than ever. In his book, To Sell is Human, Dan brings out a barrier that we need to overcome to get better at selling (clue: selling and persuading are the same thing). We cannot do this with an inward looking perspective. We need to be “attuned” to what others are seeing. Here is a good example of what happens without that. The title “Managers Reject What Customers Want” says it all.
Dan does a good job in his book to help you get attuned while selling. But being attuned is also a strategic concern. You might ask this question: is your life strategy outwardly or inwardly focused? Good question. Join the adventure and learn more!