Felix Dennis: What do People Want?

Felix Dennis was wildly successful in the magazine business in its gulden years (the 1980’s) and after. One reason is that he had an amazing intuition for what other people got excited about.  From kung fu to computers, he offered magazines on seemingly ever conceivable topic. He connected with what other people wanted to do and gamified the process of offering it to them.

This is what we are talking about in building a strategic identity.  Join the adventure!

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